Growth
How to fill PG vacancies fast: a 30-day playbook
An empty bed loses its full month’s rent forever — vacancy speed is a profit lever, not a marketing nicety. This 30-day playbook fills beds using channels that cost little beyond effort.
Week 1: fix your listings
- List on the portals your tenants actually search (NoBroker, MagicBricks, Housing.com) with per-bed pricing — vague "contact for price" listings die.
- 12+ real photos in daylight, including bathrooms and the food area; one 60-second video walkthrough.
- Claim your Google Business Profile — "PG near [landmark]" searches convert highest of all.
Week 2: respond like a business
Enquiries answered within one hour convert multiples better than same-day replies. Route every portal lead to one inbox, send the video tour immediately, and offer a same-day visit slot.
Week 3: light the referral engine
Your residents are your best channel: one month of ₹1,000–₹2,000 rent credit per successful referral costs less than any portal lead and brings pre-vetted tenants who already know the rules.
Week 4: price the last beds smartly
- Discount move-in month, not the recurring rent.
- Offer zero-deposit move-ins to remove the biggest objection — deposit financing pays you in full while the tenant pays ₹0 down.
- Track enquiry→visit→booking conversion; fix the stage that leaks.
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